Draw the Line / Hasta Aqui No Mas


Calling All HOMBRES

In March of 2013 MUJER began working on a new and exciting project, Hasta Aqui No Mas / Draw the Line, a three-year project funded by the Ontario Women’s Directorate. This project is a part of the phase two Draw-the-Line / Tracons-Les-Limites  initiative. The aim of the project is to understand harassment, stalking, sexual assault and rape as part of the gender inequity in our society perpetuated by patriarchal, cultural norms; specifically, in the context of the Latin American community living in Ontario.


From July 2013 – September 2013 MUJER partnered with 5 organizations across Ontario to host focus groups inviting Latino men to talk about issues pertaining to Sexual Violence.  The partnerships we have established across Ontario have been key in the success of this project.


Our leading community partners for this project are CALA, MNLC, CSSP, LAZO and TBMC:




Based on the data collected from the focus groups, we synthesized and analyzed the data to develop and promote two (2) audiovisual resources that are currently being used in a multimedia educational campaign addressing sexual violence through bystander education. Bystander Education differs from other prevention programs in that it does not address men as potential perpetrators or women as potential victims. Rather it approaches both women and men as potential bystanders or witnesses to behaviours related to sexual violence.


  The campaign challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively.  It is aimed at changing attitudes and behaviours of women and men in the Latin-American community that perpetuate sexual violence. An Advisory Committee of  participants from the focus groups, as well as volunteer media professionals gave input to develop scripts for the public service announcements (PSAs).


Through these videos our aim was to:

– Demystify racialized conceptions of masculinity – that is, stereotypical assumptions of what it means to be a Latin American man
– Demystify the racialized conceptions of femininity – that is, stereotypical assumption of what it means to be a Latin American woman
– Encourage boys and men to take a lead in sexual violence prevention through bystander education 
– Promote messages about consent to help men reject attitudes and behaviours that enable sexual coercion and exploitation (e.g., use of alcohol) and replace them with respect and equality.


The focus group participants were invited back to screen the PSAs and with their feedback we completed the final edits of the videos.


See the final videos here.


RompamosGils-8.5x11In April 2014, MUJER launched the Hasta Aqui No Mas / Draw the Line campaign at an event we organized called, Rompamos El Silencio, where we invited community leaders to discuss sexual and cultural myths and how they negatively affect the Latin-American community.  Through a panel discussion with notable men and women in the Latin-American community, a member of the White Ribbon campaign, joining the panel via Skype, the vibrant discussion showcased an array of opinions, beliefs and ideas of how the Latin-American community can work together to  challenge and confront sexual violence within our community.


1511808_698502776880042_4158546929310461450_oPanel Speakers

Magaly San Martin,  Community and Social Work Professor at Sheridan College, Vice President of MUJER’s Board of Directors

Abubacar Fofana León, Professor and Investigator of African and Caribbean History, York University, Owner of Accents Bookstore

Lido Pimienta, Musician and Visual Artist

Ricardo Bocanegra, Avenida Magazine, Brand Coordinator

Benno de Keizer, White Ribbon Campaign


The Maytree Foundation’s Alejandra Bravo, moderated the panel which included a Q & A session.

There were over 75 people from the community in attendance. Art, music and food was available when guests arrived and featured art from Ilene Sova, Fiya Bruxa and Shalak Attack. The event opened up with a performance from Jorge Cantor, followed by a welcoming speech from MUJER’s Board President and the panel. After the discussion the Hasta Aqui No Mas / Draw the Line campaign videos were screened to the audience. 



The campaign has received numerous media coverage in Ontario, Canada and the United States.


Osocio, April 23rd, 2014

Latinaish Blog, April 28th

La Jornada, May 9th, 2014

El Centro News, April 22nd, 2014


See more about this project through our pictures with our community partners and participants here


Bystander Education

Bystander Education highlights that sexual violence, and violence in general, cannot be prevented solely through changing individuals’ behaviours and attitudes; rather, social norms regarding sexual violence must shift from those that place blame for sexual violence on victims and perpetrators of such violence to norms that implicate the entire community in preventing sexual violence.


 The bystander model gives all community members a specific role, with which they can identify and adopt in preventing the community problem of sexual violence. This role includes interrupting situations that could lead to assault before it happens or during an incident, speaking out against social norms that support sexual violence, and having skills to be an effective and supportive ally to survivors.



 Mauricio Perez

Mauricio Perez, a graduate of Bachelor in Law from the Universidad Centroamericana “Jose Simeon Cañas”, UCA of El Salvador. Over 15 years of experience in the areas of Human Rights, banking supervision, consumer rights, and recently in Canada with the Ondbusman for the telecommunications sector. Also experienced as a spokesperson for the government agency to protect consumers from El Salvador for four years. Moreover, with knowledge and experience in the preparation of educational materials for consumers as well as in the design of strategies for the dissemination of such materials.


Mauricio currently resides in Ottawa, ON

Lucho Granados Ceja

Lucho Granados Ceja is a Mexican-born community organizer who divides his time between Toronto and the Six Nations Territory near Brantford, Ontario. He is committed to the liberation of all oppressed peoples and identifies as an anti-colonial and anti-imperialist activist. He has his Honours B.A. in Equity Studies from the University of Toronto, a Social Service Work diploma from Seneca college and is a graduate of the Florestan Fernandes National School, known as the “university for social movements”, which is founded and run by the Landless Workers’ Movement (MST) in Brazil.


He has volunteered for a number of community organizations such as Barrio Nuevo, the May 1st Movement, and the Toronto Rape Crisis Centre. He currently works for an indigenous newspaper called the Two Row Times. He is an aspiring filmmaker and enjoys the NFL and dancing to cumbia.

Ivan Quintanilla

Ivan is a York University student, a teacher assistant, and a martial artist. He hopes to soon become a High School teacher, a women’s self-defense instructor and hopes to be more involved in the progress and well-being of our community. Ivan has lived in Mexico City and in Toronto and has been very much exposed to the culture of ‘machismo’ (male chauvinism).  He has also lived in neighborhoods and communities where women are more vulnerable to sexual violence. In fact, Ivan’s own family members have been victims of sexual violence, which has had a mayor impact in his understanding on gender relations and violence.

 Jose Villeda

Jose Villeda is a Medical Doctor from El Salvador. Jose immigrated to Canada with his wife and daughter in 2009. They lived in Maple Ridge, BC for a year then moved to London, ON, in 2010. Since then, Jose has worked in Clinical Research, gaining Canadian experience in the highly competitive Canadian Medical Field, and has applied recently for Postgraduate training.
Socially and Community driven, Jose has volunteered in many areas since his arrival: advising International medical graduates like himself in the Canadian medical certification process; in the Senior-Visiting program at the London Intercommunity Health Centre where he is paired with Seniors with same cultural backgrounds, helping them to reintegrate in the community life; and as an active member in the Canadian Latin American Association, putting his bit to fulfill their mission: to contribute to the quality of life of all members of the Latin American Community in the City of London and surroundings by promoting respect to cultural diversity, social inclusion, civic engagement, and a healthy lifestyle. Jose is an avid reader and loves to spend time with his wife and daughter.


Madelaine Cahuas

Madelaine Cahuas is a Ph.D. student in the Department of Geography & Planning at the University of Toronto. She holds a M.A in Health & Aging from McMaster University and an (Hon) B.Sc. in Human Biology and Psychology from the University of Toronto. Her research interests in immigrant youth and women’s health, public policy and anti-violence activism stem from her deep commitment to promoting the wellbeing of women and youth from marginalized communities locally and globally. Her lived experiences growing up in Toronto in an immigrant household and community as a Latina identified woman have also strongly shaped her consciousness of the socioeconomic barriers racialized young women face, but also the ways in which they are resilient. Collectively these experiences have led her to be actively involved in multiple community-based initiatives and research projects that work to advocate for migrant women’s rights and educational supports for youth.


Madelaine also has numerous research and teaching experiences in the field of community health and wellbeing at various institutions including, McMaster University, the University of Toronto and St. Michael’s Hospital. She has served on the board of the Ontario Public Interest Research Group at McMaster and has been actively involved with the Student Aid & Learning Opportunities program for the last seven years.


Camila Uribe Rosales

Coming soon…


¡Hasta Aqui No Mas! – Enseñando a la juventud (Teaching Youth) (with English subtitles)

¡Hasta Aqui No Mas! – Desafiando Amigos (Challenging Friends)  (with English subtitles)


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MUJER’S Manual for Sexual Violence Prevention and Bystander Education in Latin@ Communities


This manual is available for download and we ask for a small donation ($5-$20 sliding scale) for its use.  Donations can be made here. 


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